A cycling club out together
Saturday ride, all in ↗
People have always been influenced by what others do.

Different than a traditional creator marketplace.

She runs her first half marathon because her best friend talked her into it.
He bought the trail shoes because his training partner swears by them.
They joined the club all their friends are in.
She booked the trip after seeing her friend’s photos on Instagram.

Social media has enough people pretending to love things.

Option one

You can pay someone to post about running.

or
Option two

Pay someone who actually runs.

Cahndu turns participation into growth.

Welcome to the Participation Economy.

Participation creates influence. Influence creates action. Action creates growth. And growth brings more people in, so the wheel keeps turning.

Participation Flywheel
Participation creates influence
Influence creates action
Action creates growth

Participant-Powered Growth, Managed in One Place.

Find Your People

We connect brands, races, events, clubs, creators, athletes, and active communities around the things they love doing. Find the right fit by activity, interest, location, and participation.

Turn Participation Into Growth

Launch any type of campaign. Customized for your needs: UGC, ambassador, affiliate, creator, referral, and community programs. Invite privately or open it up for applications.

Turn Action Into Reward

Trackable links, codes, perks, commissions, gear, entries, trips, and other rewards. See who is driving sales, registrations, bookings, referrals, and participation using your existing platforms like Shopify, Affiliate networks, registration platforms, or booking engines.

Better Ambassador Programs

Recruit ambassadors, manage applications, share perks, send gear, communicate, track content, reward referrals, and see who's actually driving sales, registrations, bookings, and participation. Manage your entire program, start to finish.

More Ways to Say “You In?”

We bring brands, events, clubs, creators, volunteers, and communities together around campaigns, challenges, offers, partnerships, and experiences people want to join.

Activate Who Already Said Yes

Past customers know the experience. We harness that excitement by inviting them into your ambassador, referral, affiliate, content, and community programs, rewarding them for sharing, bringing friends, and driving sales.

The best recommendation doesn’t feel like a recommendation.

It comes from someone who was already doing it. We’re not looking for people who can look the part. We’re looking for people already doing the thing.

We built Cahndu around that.

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A creator sharing their run